Undeterred Capital

Undeterred approached us for support in redefining their brand identity, positioning, and narrative. As more investors move to deploy capital into frontier tech + deep tech startups, we needed to help Joe & the Undeterred team bring to life their edge and highlight their experience in the space.

Beginning with Undeterred’s brand logo and story, we worked with the team to reconstruct their narrative from the ground-up. Specifically, we narrowed in on what gives them a unique edge: their team’s multi-year experience  founding, operating, and scaling highly technical companies. We brought to life the core brand idea that Undeterred helps their companies turn scientific breakthroughs into commercially viable technologies.

Together, we relaunched Undeterred’s brand, identity, and new website. A strong, differentiated brand identity has accelerated their ability to source + close founders and companies that align with their thesis and mission — and where they can provide the most value-add.