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Cytora

CHALLENGE:

In preparation for their Series C fundraise, Cytora came to use for support upgrading their fundraising deck. Specifically, they needed help crafting a clear visual narrative to showcase their brand story and value props. They also needed help clarifying their messaging, since the insurance industry is filled with tons of jargon and “language” that’s hard to understand.

SOLUTION:

We worked closely with Cytora's executive team to bring their key advantages to life. Through a deep dive into their industry, along with relevant stakeholder interviews, we determined the most relevant narrative angle for their fundraising. Then we brought this story to life both visually and verbally through a fundraising deck to support theirSeries C raise.

Result

Cytora’s new deck communicates their value props in a clear, precise way. It’s a product that they bring to investor meetings with confidence. Together with their team, we produced an asset that defined their competitive advantages, and set the stages for their strategic next steps: strengthening their core product, and expanding across personas and workflows.

"I was really impressed by our time working together—thank you for all your inspiration, intuition, and hard work producing the deck. It’s super exciting to see it come into existence!"

Richard Hartley

,
CEO

Cytora