Praxis

Praxis challenged us to create a visual/verbal narrative that would lead investors to back the concept of a new city. They also needed to integrate PRAX—a measure of a stakeholder’s contribution to the development of Praxis—into their overarching company narrative.

Working together with Praxis’s leadership team, we updated the company’s design philosophy, in preparation for their next fundraising round. This included updating their color and brand guidelines, and helping them pinpoint the most effective approach to telling the Praxis story.

After our work together, Praxis went on to raise a successful $15M Series A round. Since then, they’ve continued developing partnerships with other companies (Prophetic AI, and others), bringing to life their vision of becoming the first Internet-native nation.